Google has updated its backlink reports in Webmaster tools today. Most of the changes appear to be nothing more than reorganizing the data in a way that makes it easier to navigate when you have a large number of backlinks.
However there is some differences in the data reported. In this version of the tool some of the reported links have disappeared and, for some domains, links to www.somedomain.com have been migrated to somedomain.com when you have set google to show the shorter domain in your site configuration. Links which are redirected using 301 or 302 are now reported correctly though.
We've also seen that when a site has two domains (e.g. a .co.uk and .com domain) webmaster tools is now reporting links into a page from the other domain and it doesn't appear to matter that the URL after the domain name is different only that their is duplicate content. One of our sites shares its content from another site but has wildly different visual theme. The sites do share links between one another but only to the home pages and now webmaster tools is reporting links between these pages where one does not exist and never has.
Reported Anchor text within links also appears to be filtered in a new way. Some of our sites now have more phrases reported in the Anchor text while others have very few.
As this tool is brand new I expect there will be a lot of chatter about it on the Internet as people analyse the new data. Google have also released some information about the new tool on their blog.
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